Email & Retention Audit

Stop chasing new customers. Start keeping the ones you already paid for.
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Email is still the highest-ROI owned channel - yet most brands underuse it, over-automate it, or treat it as a newsletter tool.This audit shows how much revenue your email channel should be making, what’s missing, and how to turn it into a reliable retention engine.
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What goes in

We audit your entire email & lifecycle setup, including:

• Current revenue contribution & deliverability health
• Lifecycle coverage (welcome, abandon, post-purchase, reactivation, loyalty)
• Segmentation & personalization logic (or lack of it)
• Frequency, timing & fatigue signals
• Content relevance vs customer intent
• Gaps between paid acquisition and retention flows

We focus on systems, not just campaigns.
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How long it takes

2–3 weeks, depending on list size and automation complexity.
Minimal input needed - access + context is enough.
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What you get out of it

• A retention & lifecycle map showing what’s missing and what’s underperforming
• Clear prioritization of flows with the highest revenue impact
• Segmentation & personalization recommendations
• Content and cadence guidance (what to send, to whom, and when)
• A realistic email revenue potential benchmark for your business

You’ll know where email should sit in your growth mix - and how to get it there.
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Why it’s important

• Email delivers an average $36 ROI for every $1 spent
• Automated lifecycle flows can increase retention by 25–60%
• Most brands focus on acquisition - while profit is made in retention

This audit turns email from a “nice-to-have” into a predictable revenue channel.
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👉 Best for: Brands running paid traffic, subscriptions, or repeat-purchase models that want higher LTV without increasing acquisition costs.

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